By Charles Brooks
(Official White House photo by Pete Souza)
Sandwiched in between the applause and cheers during the 2014 State of the Union address delivered just over a month ago, was the stoic silence from the audience when President Obama said,”…and I’m reaching out to some of America’s leading foundations and corporations on a new initiative to help more young men of color facing tough odds stay on track and reach their full potential.” Although at the time, you could hear a feather drop, a month later we now know that President Obama was referring to his My Brother’s Keeper Initiative, announced February 27th to widespread enthusiasm and praise. “Today, I'm pleased to announce that some of the most forward-looking foundations in America are looking to invest at least $200 million over the next five years, on top of the $150 million that they have already invested, to test which strategies are working for our kids and expand them in cities across the country,” said the President. He went on to talk about why he’s embarking on this new initiative, “This is an issue of national importance. This is as important as any issue that I work on. It's an issue that goes to the very heart of why I ran for president.”