KFF/theGrio Survey of Black Voters - Voter Motivation

KFF/theGrio Survey of Black Voters

Liz Hamel, Follow @lizhamel on TwitterShannon Schumacher, Grace SparksFollow @gracesparks on Twitter, Mellisha Stokes, and Mollyann Brodie 

Follow @Mollybrodie on TwitterPublished: Oct 18, 2022

The Survey of Black voters, the first under a new partnership between KFF and theGrio, examines the mood and opinions of an important group of voters as the 2022 midterm election approaches. A group that has historically been a solid voting bloc for Democrats, the views of Black voters are often examined as one monolithic group or even sometimes overlooked in midterm election polling. This survey goes beyond the insights that can be gleaned about Black voters from polls of the general public by collecting data from a large enough sample of Black voters to examine variations within the Black electorate by factors such as age, education, political affiliation, and ideology. The survey explores Black voters’ voting intentions, motivations, and views on key electoral issues for the upcoming midterm. It also examines Black voters’ attitudes toward the Democratic and Republican Parties, views on electoral integrity, and past experiences with voter suppression. In addition to these election-related topics, the survey sheds light on how Black voters feel about timely topics including recent Supreme Court decisions, policies affecting LGBT individuals, and policies aimed at improving health for Black people in the United States.

The survey sample is comprised of 1,000 Black adults who identify as Black or African American (including those who identify as Hispanic and/or multi-racial) and who say they are registered to vote.

Half Of Black Voters Say They Are More Motivated to Vote This Year

Half (51%) of Black voters say they are more motivated to vote this year compared to previous elections, while 36% say they are about as motivated and 13% say they are less motivated to vote this year. The share of Black voters who say they are more motivated is similar to the share of White voters (53%) who said the same in another KFF survey fielded in September. Substantial shares of Black voters across groups say they are more motivated this year, but motivation is somewhat higher among older vs. younger Black voters (58% vs. 46%), among those who say they always vote in midterms vs. those who vote less often (65% vs. 42%), and among those who approve of Biden’s job performance vs. those who disapprove (58% vs. 37%). About half of both Black men voters and Black women voters say they are more motivated to vote this year, as do similar shares of those who identify as or lean Democrat and those who identify as or lean Republican. A much smaller share (27%) of those who say they are independent and don’t lean toward either party say they are more motivated to vote this year.

Black voters who are more motivated this year are largely driven by a desire to vote for Democrats or keep Republicans out of office or a general desire for change. Among the 51% of Black voters who say they are more motivated to vote this year compared to previous elections, 28% cite party-related reasons, such as a desire to elect Democrats or to keep Republicans and Trump supporters out of office, and 27% cite a desire for change or dissatisfaction with the status quo. About one in five cite specific issues (21%) or reasons related to democracy, voting rights, and the importance of voting (18%) for their greater motivation. Among the specific issues mentioned, 6% cite abortion rights and 5% cite economic issues as the source of their motivation.

Those who are less motivated largely say that they don’t think their vote will make a difference (22%), that they dislike the candidates (16%), or that they feel all politicians are dishonest (10%).

Majorities of Black voters say they consider candidate’s issue positions, character and experience, and political party when deciding how to vote, but fewer say a candidate’s race is a major factor. Large majorities of Black voters say that a candidate’s position on issues (86%) and character and experience (79%) are major factors in making their decision about how to vote for Congress this year, and a smaller majority (55%) say the same about the candidate’s political party. A much smaller share (21%) say a candidate’s race is a major factor in their decision.

Despite reporting they will consider many things beyond the candidate’s party, three-quarters (77%) of Black voters say that if the election were held at the time of the survey, they would be most likely to vote for the Democratic candidate for Congress in their district, while 11% say they would be more likely to vote for a Republican and another 11% for a candidate from another party.

This article originally appeared at KFF.org, October 18th, 2022.

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